Rasens is a flavored milk for kids. The main task of the campaign was to convey the brand proposition – a tasty source of energy.
Promote an active lifestyle for kids.
To get them moving, we looked at what actually moves them – the right music, the right dance moves, urge to capture and share on social networks.
We decided to unite it all in one, and the movement about Moov was born, with a slogan – „I like to Moov Moov!”.
A web app on the most popular social network in Latvia – draugiem.lv, where kids could learn the moves and dance along with Rasens, capturing it with a webcam online. Additionally they could vote for other videos, and each weeks most voted videos got to the finals.
5X more videos than initially expected – 2372