Convince people to stay away from driving under the influence of alcohol during and after the Latvian National celebration of Summer Solstice.
You feel a lot worse emotionally if you end another persons life, and survive the crash yourself, while driving drunk. Only one glass separates a driver from a possible killer.
Create a digital solution that would provide a point of view (POV) experience of a car crash under the influence, and emotionally engage the audience.
We used a 360° degree camera to capture the POV experience of the drunk driver, who wakes up in the middle of the car crash. And then we transfered this experience, creating a digital solution in which any person could participate and experience the effects of drunk driving.